In today’s electronic music industry, a release can have all the ingredients of a standout record and still struggle to cut through without the right promotional strategy. With new music arriving constantly across clubs, radio, streaming platforms and specialist media, targeted support has become an essential part of building momentum.
Since 2011, UK-based Promo Push has been helping artists, labels and management agencies connect their music with the DJs, tastemakers, radio shows and media outlets that matter most.
Targeted promotion for the modern dance music market
Promo Push delivers a broad range of bespoke promotional services, including A-list and tastemaker DJ promotion, international radio, online press, 1001Tracklists mix show promotion and third-party Spotify campaigns.
The company’s services can be used individually or combined into a wider multi-channel campaign. Each strategy is built around the individual release, taking into account its genre, audience, release goals and potential areas for growth.
This ensures that a record is not simply sent to a broad list of contacts, but carefully positioned in front of the people most likely to understand, support and share it.
Building meaningful DJ support
DJ support remains a vital part of electronic music promotion. A track championed by the right selectors can gain momentum through club sets, festivals, radio mixes, online tracklists and wider word of mouth.
Promo Push works with A-list and tastemaker DJs across the international dance music community, tailoring campaigns to the sound and direction of each release. Its promotional network covers a wide range of electronic genres, including House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass.
That genre-specific approach is central to the company’s work. A club-focused Tech House record requires a different strategy from a melodic Trance production, a vocal House release or a main-stage Drum & Bass track. By understanding those distinctions, Promo Push can create campaigns that are more focused and relevant.
Connecting releases with radio and media
International radio continues to provide valuable exposure for electronic music, from specialist underground shows to established dance stations and influential mix programmes.
Promo Push supports radio campaigns designed to reach relevant presenters, selectors and tastemakers, while also offering 1001Tracklists mix show promotion for artists and labels looking to extend the visibility of a release through DJ mixes and set activity.
Online media also plays an important role in developing an artist’s profile. Promo Push’s press campaigns are designed to help secure relevant features, reviews, interviews and editorial coverage across the electronic music landscape.
When combined with DJ support, radio activity and streaming promotion, these services can create a more complete release campaign with multiple opportunities for discovery.
Experience across the electronic music spectrum
Promo Push has worked on releases from internationally recognised artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
The company has also worked with major and independent labels such as Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
Alongside established artists and labels, Promo Push works with emerging talent and independent projects. Its experience across different areas of the industry allows the team to understand the needs of a wide range of clients, from developing artists seeking their first major support to established acts planning an international release.
Clear reporting throughout the campaign
Each Promo Push campaign runs for four weeks, with clients receiving weekly reporting throughout the process.
Reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed a track, and information on which contacts intend to support the release. Clients can also receive updates on press coverage and Spotify placements secured during the campaign.
This gives artists, labels and managers a clear understanding of how a release is performing, while also providing useful information for press packs, social media content and future release planning.
Detailed reporting also helps clients identify where their music is gaining traction and which areas may offer further opportunities after the campaign has ended.
A personal service built on relationships
With more than fifteen years of experience in music marketing, Promo Push has developed a comprehensive promotional network while retaining a personal approach to client relationships.
The company focuses on quality, precision and transparent communication rather than volume alone. Every campaign is carefully curated and finely tuned, with the team working closely with clients to ensure the promotional activity reflects the identity and ambitions of the release.
As the electronic music industry continues to evolve, trusted relationships remain crucial. Promo Push combines those relationships with a detailed understanding of the market, helping music reach the right people at the right time.
Looking ahead
The dance music scene never stands still. New artists continue to emerge, fresh labels break through and digital platforms keep changing how audiences discover music.
Promo Push continues to adapt and expand its promotional network in response, while maintaining the same focus it has held since its launch: bespoke campaigns, genre-specific targeting, transparent reporting and a genuine passion for electronic music.
Whether a client requires focused DJ support, international radio promotion, online press coverage or a complete multi-channel campaign, Promo Push continues to deliver carefully planned promotion for releases across the global dance music spectrum.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
